MY WORK

Every project begins with trust.

The work you'll find here spans global brands, emerging technologies, immersive experiences, and digital transformation—but at its core, it's always about people.

I partner closely with clients to understand what makes their organizations unique, then bring together strategy, storytelling, culture, technology, and exceptional teams to create experiences that resonate and deliver lasting impact.

AMAZON GLOBAL STUDIO

I served as Global Program Lead providing executive leadership and strategic client partnership supporting a global creative studio operating at the intersection of creative production, technology, and AI-enabled workflows.

I provided oversight across a multi-million production portfolio, delivering 19,000+ assets across NAMER and EMEA, with expansion into Japan and LATAM, in support of customer teams including Amazon Prime, Amazon Health, and Amazon Brand.

I led studio evolution efforts focused on increasing the responsible adoption of AI within creative and production workflows, aligning creative ambition with technical feasibility, governance, and operational scale. Partnered closely with senior stakeholders to define priorities, de-risk implementation, and establish repeatable, scalable models for AI-enabled content production.

Role
Global Program Lead

Year
2025 - 2026

KIKI: Virtual Japanese Sign Language

Client
NEP/NHK Japan

Role
Executive Producer

Year
2023

Introducing Kiki, a virtual human interpreter. As the world’s first highly realistic virtual human for sign language interpretation, Kiki through a web-app can generate full JSL dynamic interpretations from text input.

NEP partnered with Jam3.Monks to revolutionize accessibility by creating a Japanese Sign Language (JSL) Concierge. NHK has been researching Japanese Sign Language (JSL) for years. In an effort to better serve the deaf community in Japan and meet their government mandates for accessibility, they are investing in technology that can make important news available to JSL speakers. The concept and solution was to create an application that could receive text input and output a sign language video performance.

Initial engagements have been used to generate sign language interpretation for museum exhibit guides, public announcements and more.

Awards:

  • Cannes Silver: KIKI Virtual Interpreter - Digital Craft

  • Cannes Bronze: KIKI Virtual Interpreter - Health & Wellness

  • Webbys: KIKI Virtual Interpreter - Best Use of AI & Machine Learning

  • Webbys: KIKI Virtual Interpreter - People’s Voice Award for Public Service & Activism

Case Study

lululemon — Global In-Store Digital Playbook

As lululemon scaled globally, led executive production and strategic partnership on the development of a global content playbook designed to unify the in-store digital experience under a consistent, future-ready framework.

The work focused on anticipating modern consumer expectations for dynamic, immersive brand experiences, and translating that vision into a scalable system that could evolve over 1-, 3-, and 5-year horizons across regions and store formats.

Role
Group Business Director

Year
2023 - 2024

Complex Networks — ComplexLand

To extend the iconic ComplexCon into the digital era, I led three consecutive editions of ComplexLand (2020, 2021, 2022)—transforming a physical cultural institution into a scalable, open-world digital festival at global scale.

ComplexLand evolved from a five-day virtual event into a fully realized WebGL-powered metaverse experience, bringing together some of the biggest names in art, fashion, music, and retail under one persistent digital roof. Across all three years, I oversaw strategy, production planning, partner orchestration, and execution—bridging editorial content, live programming, commerce, and immersive technology.

Results across ComplexLand 2020–2022:

  • 700K+ total visitors each iteration

  • 10K items sold in just 5 days

  • $1M+ in USD sold, with multiple brands selling out inventory

  • 174 countries represented

  • 70+ brands activated within a single digital ecosystem

Awards:

  • FWA of the Month: ComplexLand 2.0 (2021)

  • FWA of the Day: ComplexLand 2.0 (2021

  • FWA of the Day: ComplexLand 1.0 (October 2020)

  • The Advertising & Design Club of Canada: Gold Winner, Interactive Websites – ComplexLand 2.0 (2022)

  • CSS Design Awards: Best UI Design, UX Design, and Innovation – ComplexLand (December 2020)

  • The Drum Awards: Winner (Gold), Chair's Award – ComplexLand 2.0 (2021) / Highly Commended: Retail/In-Store Experiential Brand Activation of the Year – ComplexLand 1.0 (2021)

  • Webby Winner: Virtual & Remote Festivals or Conferences – ComplexLand

  • Webby Winner: AI, Immersive & Games – Technical Achievement – ComplexLand 3.0

  • The Shorty Awards: Finalist / Honoree: Best Virtual Event / Immersive Digital Experience – ComplexLand

Role
Executive Producer

Year
2020, 2021, 2022

adidas — Digital, Retail & Experiential Programs

Led and supported a portfolio of adidas programs spanning Originals, wholesale retail partnerships, and direct-to-consumer experiences. The work focused on unifying product storytelling, digital platforms, physical activations, and commerce moments into cohesive brand ecosystems that scale globally while remaining culturally relevant.

  • Executive production oversight across digital platforms, mobile experiences, retail integrations, and physical activations

  • Strategic client partnership supporting launch strategy, innovation pilots, and program expansion

  • Leadership across product innovation launches, Originals campaigns, and retail-connected experiences

  • Governance, delivery planning, and escalation management across multi-workstream, high-visibility programs

  • Coordination across global and regional teams, ensuring consistency, quality, and scalability

Selected Projects

  • Unlock the Drop (ComplexCon) — AR-enabled product drop allowing attendees to unlock and purchase limited-edition products via mobile devices, blending physical presence with real-time digital commerce

    • Cannes Lions International Festival of Creativity: Bronze Lion – Digital Craft (Innovative Use of Technology)

    • The One Show: Bronze Pencil – Digital Craft (Experiential & Immersive)

    • Campaign Experience Awards: Gold Winner – Digital Experience

    • The Advertising & Design Club of Canada (ADCC):

  • Dropbot — Early messaging-based commerce experience enabling first-come-first-serve access, product education, and post-purchase tracking

  • adidas Originals: Deerupt — digital-first launch ecosystem featuring immersive web, mobile, and cinematic product storytelling

    • Awwwards: Honorable Mention (HM) for e-commerce web design innovation

  • adidas Originals: Ozweego — Integrated digital and IRL activation, including experiential pop-ups and culture-driven media partnerships

    • The Advertising & Design Club of Canada (ADCC): Bronze Winner – Digital Installations

    • CSS Design Awards: Website of the Day (WOTD) – September 11, 2019

    • Awwwards: Officially featured and nominated for digital design excellence

  • adidas x DSG (Dick’s Sporting Goods) — Connected digital retail experiences designed to educate consumers and drive purchase across online and in-store environments

    • The Drum Awards for Commerce Media: Winner – Best In-Store Digital Retail Media Activation

Role
Executive Producer

Year
2017 - 2021

Confidential / In Progress
Project details intentionally limited due to pre-launch status.

AI Sonic Branding Tool

Led proposal development, R&D discovery, and production planning for an AI-driven sonic branding concept. Provided executive oversight across strategy, creative direction, UX, technical exploration, and prototyping, delivering a proof-of-concept, risk assessment, and production roadmap to support executive decision-making ahead of any public launch.

Role
Group Business Director

Year
2025 - 2026

Sonos — Multi-Touchpoint Brand Activations

Led a multi-year partnership supporting Sonos across digital, experiential, and physical brand touchpoints. The work focused on extending core brand storytelling beyond screens — translating digital design systems, product narratives, and cultural moments into immersive, real-world experiences.

This engagement required close collaboration across brand, product, retail, communications, and global events teams, with an emphasis on consistency, scalability, and craftsmanship across regions and channels.

  • Executive production oversight across digital experiences, physical activations, and experiential events

  • Strategic client partnership supporting account growth and expansion from digital into IRL brand moments

  • Leadership across product launches, retail innovation, and global brand activations

  • Alignment of creative, production, and operations teams across regions, including NAMER, EMEA, and LATAM

  • Ongoing governance, ways-of-working development, and cross-partner coordination

Awards:

  • Cannes Silver Lion Winner: Brand Experience & Activation, Spring Newsa

Role
Executive Producer

Year
2020 - 2023

Levi's — Levi’s Wynwood

We assisted Levi's in transforming their 'limited-edition merchandise release' into an innovative and immersive experience. Our task was to conceptualize and construct an engaging and interactive installation where customers could obtain their exclusive items. Our solution was a unique delivery system that integrated seamlessly with Future Finish's advanced production capabilities, enabling repeated releases of special products. The highlight of this system was a massive neon countdown timer, an efficient pattern input interface, and a stylized infinity room created within a shipping container, providing a memorable experience for customers as they collected their merchandise.

Awards:

  • Adweek Experiential Awards: Winner, Best Experiential Activation Responding to Fan/Consumer Insights – Levi's Haus Miami (2020)

  • FWA of the Day: Levi's Wynwood Installation (March 2020)

  • The Drum Awards for Experience: Finalist/Nominee, Best Retail/In-Store Experiential Activation – Levi's Wynwood (2020)

Role
Executive Producer

Year
2020

Case Study

TikTok — Platform, Live & Experiential Programs

Partnered closely with TikTok teams to lead and deliver a portfolio of programs spanning large-scale experiential events and platform-native live content. The work focused on strengthening TikTok’s relationship with its creator and artist communities by bringing the brand to life through immersive environments, interactive storytelling, and participatory formats.

Executive Produced Headstream — An original, interactive live series reimagining music interviews as participatory experiences.

  • 10 x 30-minute live episodes

  • Featured artists including Demi Lovato, J Balvin, and Weezer

  • Real-time audience interaction designed specifically for TikTok’s live ecosystem

Awards:

  • Advertising & Design Club of Canada (ADCC): Bronze Winner, Social Media (Interactive) – TikTok Headstream

Ad Week Press

Role
Group Business Director, Executive Producer

Year
2023 - 2024